fractalshot.

Still life,
in motion.

A photographer & videographer crafting editorial imagery for food, cocktails, architectural and portraits — quiet work, carefully lit.

The catalogue.

A running record of commissioned & personal work, 2019 — ongoing.
In motion
Light is the only ingredient that never appears on the plate — and yet, without it, there is no dish at all.
— A note from the studio, 2025

In motion.

Short films, reels and campaign cuts. 2024—2026.

About the practice.

Profile · Approach.
Joan Arévalo, photographer and videographer, in the studio.

Fractalshot is a one-person studio for image & film.

I make calm, carefully lit editorial work for restaurants, bars and the people who design the spaces around them. The approach is patient: real light, real surfaces, and a long look before the shutter.

With a background in architecture, and now working across food, cocktails, architectural and portraits, I shoot both stills and motion — so a single commission can deliver a cohesive set for print, web and social.

Let's work.

Based in Edmonton, Canada — booking commissions across the city and nearby. Tell me about the place, the menu and the light you're after — I'll reply within two working days.